Here are some specific questions you can ask during the meeting to gather information and understand the customer's needs:
Can you tell me more about your business and its unique offerings?
Who is your target audience or ideal customer?
What are your current marketing and advertising efforts, if any?
Have you identified any specific goals or objectives you'd like to achieve through advertising?
Are there any specific features or aspects of your business that you would like to highlight in the advertising campaign?
What is your preferred timeline for the advertising campaign?
Do you have any specific events or promotions coming up?
Have you allocated a budget for advertising?
If so, what is your estimated range?
Are there any particular mediums or channels you have in mind for advertising? (Radio, online, social media, etc.)
How do you measure success or track the effectiveness of your advertising efforts?
Do you have any competitors in the local area that you would like to differentiate yourself from?