Sales Representative (SR): Good morning! How are you today? My name is Lisa Cox, and I'm with Radio Austin Texas. Have you heard of us before?
Business Owner (BO): Oh, hi Lisa! I'm doing well, thank you. Actually, I'm not familiar with Radio Austin Texas. What is it all about?
SR: Great question! Radio Austin Texas, or RAT for short, is an exclusive radio station that focuses on promoting local talent and businesses here in Austin. We offer unique advertising opportunities tailored to businesses like yours. But before I jump into the details, could you tell me a bit about your business and what you're looking to achieve with advertising?
BO: Sure! I own a small café in town, and I want to attract more customers and increase foot traffic. I've been looking for effective advertising options.
SR: Excellent! Our goal at RAT is to connect local businesses with their target audience, and we specialize in reaching Austin residents and visitors who actively support local establishments. How would you feel about promoting your café to a wider audience and boosting your customer base?
BO: That sounds intriguing! How does RAT reach its audience, and what kind of advertising options do you offer?
SR: I'm glad you asked! RAT has a strong local presence and engages with the community through our radio station and online platform. We have various advertising packages to suit your needs and budget, including radio spots, sponsored segments, and online promotions. Our packages can be tailored specifically to highlight your café's unique offerings. Is there a particular budget range you have in mind for your advertising efforts?
BO: Well, I would like to explore some options within a reasonable budget. I don't want to overspend, but I also understand the importance of effective advertising.
SR: Absolutely, finding that balance is key. At RAT, we understand that every business is different, and we're committed to helping you achieve your goals within your budget. We can discuss some cost-effective options during our meeting. By the way, have you had any experience with radio advertising in the past?
BO: Not really. This would be my first venture into radio advertising. How does it compare to other forms of advertising?
SR: Radio advertising offers a unique advantage. It allows you to reach a wide audience through an engaging medium while also creating a personal connection with listeners. It's a way to bring your café's atmosphere and charm directly to potential customers' ears. Plus, our team will provide personalized support to ensure your advertising campaign is effective. Would you like to schedule a meeting to discuss your café's needs in more detail?
BO: I'm definitely interested in learning more. How can we proceed?
SR: Fantastic! I'd be happy to schedule a meeting at your convenience. We can go over the advertising options, discuss your goals, and determine the best strategy for your café. How about we meet next week? Is there a specific day or time that works well for you?
BO: Next week sounds good. How about Wednesday afternoon around 2:00 PM?
SR: Wednesday at 2:00 PM works perfectly for me. I'll send you a calendar invite with all the details. In the meantime, feel free to explore our website at www.radioaustintexas.com to get a glimpse of what we offer. I'm excited to help you bring more customers through your café doors!
BO: Thank you, Lisa. I appreciate your time and look forward to our meeting. See you next week!
SR: You're very welcome! Thank you for your interest, and I'm excited to meet with you. Have a wonderful day, and we'll talk more soon. Goodbye for now!